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Every individual who has a personal computer at home with internet access has been bombarded with almost every type of product knows to the world with all the advertisements and the link to the website who markets such product. A website showcases to the public in a nutshell what the company has to offer and facts that an individual needs to know about the product as well as the company.

What is a web site and what are the steps involved in publishing it in the web? Here is a brief description. It has been said that a web site is like a book. The information found in it revolves around a certain topic that the creator intends to convey to a targeted group of readers or consumers. Web pages are then “book pages,” and these are arranged in such a manner that information is conveyed effectively. Each page of the web site is a HTML file and has its own URL. The first page is called the Home Page, and this may contain a “table of contents” or a listing of all pages under a navigation menu. One can navigate the pages under this menu as these are linked to the homepage by hypertext.

A web site that is ready for public use or viewing must be uploaded to the Internet using an FTP client. Getting traffic or people to view the site is then the challenge that comes after. Web masters or Search Engine Optimization Specialists take the task of submitting the web site to search engines as well as other optimization techniques.

Development in web design has made it possible for user-friendly interface and better aesthetics and these are characteristics of a good website, though content would be first and foremost. Content must be relevant and useful to the target audience.

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